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Bark Bits Company Is Planning an Advertising Campaign to Raise

Question 26

Essay

Bark Bits Company is planning an advertising campaign to raise the brand loyalty of its customers to .80.
a.The former transition matrix is
.75 .25
.20 .80
What is the new one?
b.What are the new steady state probabilities?
c.If each point of market share increases profit by $15000,what is the most you would pay for the advertising?

Correct Answer:

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a..8 .2
.2 .8
b.blured image1 =...

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