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The Reason That Marketers Are So Interested in the Young

Question 73

Multiple Choice

The reason that marketers are so interested in the young singles stage of the traditional family life cycle is because this stage is:


A) the largest in numbers of any of the stages.
B) the largest in terms of disposable income of any of the stages.
C) made up exclusively of those who are employed full-time.
D) made up of those who have sufficient disposable income to indulge themselves.

Correct Answer:

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