Lydia Is an Amateur Photographer Who Considered Moving from Her

Lydia is an amateur photographer who considered moving from her point-and-shoot digital camera to a DSLR camera in order to be able to change lenses. However, with recent improvements in point-and-shoot cameras, Lydia is unsure of whether her move to a DSLR camera will be worthwhile. When Olympus brings out point-and-shoot cameras and changes Lydia's mind, they have used which strategy?

A) By resolving two conflicting attitudes.
B) By associating the product with a special group, event or cause.
C) By changing the basic motivational function.
D) By changing consumer beliefs about competitor brands.

Correct Answer:

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