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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 5: Consumer perception
  5. Question
    When Other Cues Are Available to Consumers (E
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When Other Cues Are Available to Consumers (E

Question 50

Question 50

Multiple Choice

When other cues are available to consumers (e.g. brand name or store image) , they may be ____ influential than/as price in determining perceived quality.


A) less
B) not
C) more
D) just as

Correct Answer:

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