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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 3: Consumer needs and motivation
  5. Question
    People Often Adopt ______ to Protect Their Egos from Feelings
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People Often Adopt ______ to Protect Their Egos from Feelings

Question 123

Question 123

Multiple Choice

People often adopt ______ to protect their egos from feelings of failure when they do not attain their goals.


A) defensive needs
B) defence mechanisms
C) primary needs
D) projective mechanisms

Correct Answer:

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