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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 2: Market segmentation: segmenting, targeting and positioning for diverse
  5. Question
    Segmentation Based on One Variable Is Rarely Used and Nearly
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Segmentation Based on One Variable Is Rarely Used and Nearly

Question 34

Question 34

Multiple Choice

Segmentation based on one variable is rarely used and nearly all segmentation plans are in the form of:


A) dual variable segmentation.
B) hybrid segmentation.
C) complex segmentation.
D) triple variable segmentation.

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