Experts Suggest That Firms Wanting to Globalize Through E-Commerce Must

Experts suggest that firms wanting to globalize through e-commerce must first localize, which means firms need to ________.

A) use local suppliers, vendors, and distributors to manufacture products for the local market
B) modify their products and services to meet the needs and interests of local cultures
C) sell their products in a brick-and-mortar store before selling them through an e-market
D) test their products and services in local markets before selling them over the Internet

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