Essay
Twitter is a website that offers a social networking service,enabling its users to send and read other users' messages or conversations called tweets,which are text-based posts of up to 140 HYPERLINK "http://en.wikipedia.org/wiki/Character_(computing)"characters displayed on the user's HYPERLINK "http://en.wikipedia.org/wiki/User_profile"profile page.Connected to each "tweet" is a rich details pane that provides additional information,deeper context,and embedded media.Companies are just beginning to use Twitter as a tool in their relationship marketing programs.In what ways could Twitter be used to benefit both the customer and the organization?
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