Multiple Choice
2008,Kodak's ink-jet printer could be considered a "question mark" because the market dramatically changed as consumers shifted from single-purpose to multifunction machines designed to print photos,make copies,scan images,and send faxes.Today,Kodak now offers only multifunction printers.If Kodak can double or triple unit sales soon,this SBU "question mark" could become a "__________;" if online printing and sharing steal market share,this SBU could become a "__________."
A) cash cow; star
B) cash cow; dog
C) star; dog
D) star; hedgehog
E) in either scenario, the inkjet printer will remain a question mark
Correct Answer:
Verified
Correct Answer:
Verified
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