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    Marketing Study Set 11
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    Exam 2: Developing Successful Organizational and Marketing Strategies
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    Organization's __________ Are the Fundamental,passionate,and Enduring Principles That Guide Its
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Organization's __________ Are the Fundamental,passionate,and Enduring Principles That Guide Its

Question 155

Question 155

Multiple Choice

organization's __________ are the fundamental,passionate,and enduring principles that guide its conduct over time.


A) goals
B) culture
C) strategies
D) core values
E) mission statements

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