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    Marketing Study Set 11
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    Exam 5: Understanding Consumer Behavior
  5. Question
    VALS Segments Stand Apart; One Represents the Group with the Highest
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VALS Segments Stand Apart; One Represents the Group with the Highest

Question 3

Question 3

Multiple Choice

VALS segments stand apart; one represents the group with the highest resources and innovation and the other represents the lowest resources and innovation.These two groups are the__________ and the __________.


A) Thinkers; Believers
B) Strivers; Survivors
C) Achievers; Strivers
D) Innovators; Survivors
E) Experiencers; Makers

Correct Answer:

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