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Purchase of Bottled Water Is a Low-Involvement Purchase

Question 21

Multiple Choice

purchase of bottled water is a low-involvement purchase.How can a market leader like Perrier convince people to buy its brand instead of one of the numerous other brands displayed on retailers' shelves?


A) avoid Perrier brand stockouts in retailers
B) make the purchase decision a high-involvement one
C) offer coupons for Perrier bottled water
D) convince retailers to offer only Perrier water
E) denigrate its competition

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