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Firms Selling Consumer Goods or Services Often Try to Reach

Question 42

Multiple Choice

Firms selling consumer goods or services often try to reach thousands or millions of individuals or households.Firms selling to organizations


A) try to reach tens of millions of wholesalers, retailers, and government units.
B) are restricted to far fewer buyers.
C) hope to obtain similar numbers of nonconsumer customers.
D) forgo the purchase
E) simultaneously purchase from organizational buyers and ultimate consumers.

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