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Nagele,the Senior Procurement Agent at JCPMedia,purchases Tons of Publication Paper

Question 28

Multiple Choice

Nagele,the senior procurement agent at JCPMedia,purchases tons of publication paper annually at a cost of hundreds of millions of dollars.Which role in the JCPenney buying center does Ms.Nagele perform?


A) user
B) gatekeeper
C) influencer
D) buyer
E) decider

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