Mining Refers to

mining refers to

A) any form of electronically-generated market research.
B) the extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions.
C) a branch of marketing specializing in obtaining both objective and subjective data to be used by other companies or organizations.
D) obtaining information about a competitor and its products for use by one's own firm.
E) the use of information derived solely from unsolicited sources such as customer complaints or complements.

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