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Compared to a Multiple Products,multiple Market Segments Strategy,a One Product,multiple

Question 195

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compared to a multiple products,multiple market segments strategy,a one product,multiple market segment strategy


A) is a much more effective means of meeting consumers' individual needs.
B) creates greater cost savings in manufacturing costs.
C) is a more effective way of meeting organizational objectives.
D) has significantly higher distribution costs.
E) is more profitable since a firm can charge the new segment higher prices without changing the product.

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