General Mills Introduced Fingos,a Corn Chip-Sized Sweetened Cereal Flake,it Assumed

General Mills introduced Fingos,a corn chip-sized sweetened cereal flake,it assumed that its customers would normally snack on them dry like a potato chip.Unfortunately,consumers did not switch from munching on popcorn and potato chips.The primary reason for the failure of Fingos was __________.

A) an insignificant point of difference relative to competing snacks-consumers wouldn't switch from eating snacks from Frito-Lay and others
B) too little market attractiveness-the growth in the snacks market is declining
C) poor execution of the marketing mix-General Mills did not offer free samples at grocery stores
D) poor product quality-the chips were not the same size
E) incomplete market and product protocol-the brand name "Fingos" did not get consumers excited

Correct Answer:

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