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    Marketing Study Set 11
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    Exam 11: Managing Successful Products,Services,and Brands
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    Is the Difference Between a Brand Name and a Trade
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Is the Difference Between a Brand Name and a Trade

Question 105

Question 105

Essay

is the difference between a brand name and a trade name? Give an example of each.

Correct Answer:

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A brand name is any word,device (design,...

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