Brand Extensions Require__________

Brand extensions require__________.

A) manufacturing a product under a new name that consumers will view as an entirely new product line
B) manufacturing a new product with the same brand name for a new market segment in the same product class so consumers will view it as a logical addition to the original product line
C) manufacturing accessory products for the base offering, such as Barbie clothes for Barbie Dolls
D) licensing another firm to manufacture modified versions of the original products
E) applying the current brand name to enter a completely different product class

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