Subbranding Involves

Subbranding involves

A) having one firm manufacture a product and a second firm distribute it all under the same name.
B) changing a brand name of a product line extension product by making it "New and Improved!"
C) combining a corporate brand with a new brand to distinguish a part of its product line from others.
D) creating a knockoff version of a product and changing the spelling of the name (chicken to "chikin" as is the case with Chick-Fil-A) .
E) using the same name for the original product and all subsequent product line and brand extensions.

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