Multiple Choice
is a lemon-lime carbonated soft drink that has been very successful in the U.S.Dr.Pepper/Seven Up,Inc.,the makers of 7Up,uses a family branding strategy to market 7Up worldwide.In Shanghai,China,sales have suffered since the brand name means "death through drinking." When picking a good band name,which criterion did Dr.Pepper/Seven Up,Inc.violate when it chose to use a family branding strategy to market 7Up in China?
A) The name should be memorable, distinctive, and positive.
B) The name should be simple.
C) The name should have no governmental restrictions.
D) The name should suggest the product's benefits.
E) The name should not be difficult to spell or pronounce.
Correct Answer:
Verified
Correct Answer:
Verified
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