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    Marketing Study Set 11
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    Exam 11: Managing Successful Products,Services,and Brands
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    Make a Wish Foundation Brand Name Is Especially Effective Because
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Make a Wish Foundation Brand Name Is Especially Effective Because

Question 95

Question 95

Multiple Choice

Make a Wish Foundation brand name is especially effective because it __________.


A) is easy to spell and pronounce
B) is not easily imitated
C) suggests the service's benefits
D) demands a hint of moral obligation
E) is devoid of emotion

Correct Answer:

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