Selecting a Brand Name,it Should (1)__________; (2)be Memorable,distinctive,and Positive; (3)fit
Multiple Choice
selecting a brand name,it should (1) __________; (2) be memorable,distinctive,and positive; (3) fit the company or product image; (4) have no legal or regulatory restrictions; and (5) be simple and emotional.
A) never have a humorous connotation
B) suggest product benefits
C) not be easily imitated
D) be patented
E) easy to spell and pronounce
Correct Answer:
Verified
Correct Answer:
Verified
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