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Johnson & Johnson Effectively Repositioned St

Question 293

Multiple Choice

Johnson & Johnson effectively repositioned St.Joseph Aspirin as a product for infants to an adult low-strength aspirin to reduce the risk of heart attacks.This is an example of repositioning by __________.


A) reacting to a competitor's position
B) reaching a new market
C) catching a rising trend
D) changing the value offered
E) product modification

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