There Are Several Reasons Why a Consumer Would Be Reluctant

There are several reasons why a consumer would be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a risk barrier,which occurs when __________.

A) there is no incentive to change
B) there are physical, economic, or social issues
C) there are cultural differences
D) the financial commitment is too great
E) the product is not consistent with existing habits

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