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    Marketing Study Set 11
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    Exam 12: Services Marketing
  5. Question
    Does It Mean When We Say Services Are Intangible
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Does It Mean When We Say Services Are Intangible

Question 81

Question 81

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does it mean when we say services are intangible.How do marketers of services overcome the problems associated with intangibility?

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The intangibility of services means that...

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