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    Marketing Study Set 11
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    Exam 12: Services Marketing
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    Changes in the Services Industry in the Future Will Primarily
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Changes in the Services Industry in the Future Will Primarily

Question 162

Question 162

Multiple Choice

Changes in the services industry in the future will primarily be driven by two factors.They are technological development and


A) reverse marketing.
B) sustainable development.
C) global development.
D) global service branding.
E) the elimination of ethnocentricity.

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