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    Marketing Study Set 11
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    Exam 12: Services Marketing
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    Flowchart of the Points of Interaction Between a Customer and a Service
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Flowchart of the Points of Interaction Between a Customer and a Service

Question 105

Question 105

Multiple Choice

flowchart of the points of interaction between a customer and a service provider is referred to as


A) a service continuum.
B) gap analysis.
C) a customer contact audit.
D) a customer contact continuum.
E) a service audit.

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