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Of the Primary Differences Between Tangible Goods and Services Involves

Question 64

Multiple Choice

of the primary differences between tangible goods and services involves a consumer's ability to make prepurchase evaluations.For example,consumers can easily evaluate shoes,jewelry,and skis before making a purchase.On the other hand,consumers can evaluate services such as restaurants,ski instructors,and tanning salons only during or after their purchase.Indeed,tangible products have __________ properties,whereas services have __________ properties.


A) consistent; inconsistent
B) search; experience
C) inconsistent; consistent
D) experience; search
E) gap; encounter

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