There Are Several Ways of Providing Consumers Authentic Offerings: (1)facilitate

There are several ways of providing consumers authentic offerings: (1) facilitate customization; (2) provide personal interaction rather than automation; (3) create a social process that allows consumers to share their interests; and (4) __________.

A) allow for adaptability at every customer contact point
B) back up claims with scientific research, market research, or governmental documentation
C) manage any dimension of a firm's reputation that might influence perceptions of authenticity
D) do thorough research at each stage of the new-service development process
E) obtain personal endorsements from celebrity spokespeople and other opinion leaders

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