There Are Several Ways of Providing Consumers Authentic Offerings: (1)facilitate

There are several ways of providing consumers authentic offerings: (1) facilitate customization; (2) provide personal interaction rather than automation; (3) __________; and (4) manage any dimension of their reputation that might influence perceptions of authenticity.

A) allow for adaptability at every customer contact point
B) back up claims with scientific research, market research, or governmental documentation
C) do thorough research at each stage of the new-service development process
D) obtain personal endorsements from celebrity spokespeople and other opinion leaders
E) create a social process that allows consumers to share their interests

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