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Talbot's Sells Women's Clothes

Question 80

Multiple Choice

Talbot's sells women's clothes.A T-shirt with the Talbot's label costs $25.By comparison,you can buy a T-shirt for $5 at a Family Dollar Store,but it won't have the Talbot's label or quality.What kind of demand-oriented approach to pricing does Talbot's use?


A) experience curve pricing
B) skimming pricing
C) demand-backward pricing
D) prestige pricing
E) flexible pricing

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