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Some Cases,penetration Pricing May Follow Skimming Pricing

Question 50

Multiple Choice

some cases,penetration pricing may follow skimming pricing.The skimming pricing would help __________ and the penetration pricing would help__________.


A) increase market share; attract price-insensitive customers
B) attract price sensitive customers; increase market share
C) recoup initial research and development costs; increase market share
D) recoup initial research and development costs; maintain market share
E) increase market share; attract price insensitive customers

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