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AmazonCom,a Successful Online Retailer,manages an Extensive Database That Includes Customers

Question 224

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Amazon.com,a successful online retailer,manages an extensive database that includes customers' names and their tastes in books,among other products.This information is used to determine which products are suggested to each customer.This is an example of how Amazon.com uses


A) advertising.
B) sales promotion.
C) direct marketing.
D) publicity.
E) personal selling.

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