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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    Promotion Objectives Should Possess Three Important Qualities
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Promotion Objectives Should Possess Three Important Qualities

Question 320

Question 320

Multiple Choice

Promotion objectives should possess three important qualities.They should be designed for a well-defined target audience,cover a specified time period,and be


A) unique in character.
B) appealing.
C) measurable.
D) repeatable.
E) creative.

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