Multiple Choice
Amazon.com uses __________ to compare each user's purchases with the purchases of other users with similar preferences to create a list of purchase recommendations.Based on a customer's desire to purchase an author's e-book for his or her Kindle,Amazon might recommend an e-book by a similar author.
A) real-time e-commerce
B) connectivity
C) collaborative filtering
D) interactive marketing
E) personalization
Correct Answer:
Verified
Correct Answer:
Verified
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