Multiple Choice
Matthew is planning a trip to Mexico for spring break.Around midnight,he decides to log on to the computer in his dorm room to book his flight through Orbitz,an airline,car rental,and lodging electronic reservation system,.It takes him about 5 seconds to connect to Orbitz,where he is prompted to enter his preferred travel dates and times and to specify which of several criteria,such as schedule or price,is most important to him.Matthew is on a tight budget,so he checks the prices of several flights.A second or two after submitting this information,data about several flights on various airlines,arranged from least to most expensive,appear on his computer screen.He requests seats on the connection that best meets his budget and scheduling preferences,and receives instantaneous confirmation of his reservation.After providing his credit card number,he prints out a copy of his itinerary.The total time to complete the transaction is less than five minutes.Orbitz created customer value for Matthew by contributing to which of the following utilities?
A) time utility
B) place utility
C) possession utility
D) form utility
E) all of these
Correct Answer:
Verified
Correct Answer:
Verified
Q130: Retailers and direct selling firms have found
Q158: Consider Figure 21-2 above."G" refers to which
Q209: Which of the following statements about transactional
Q270: relationship between the interactive communication capabilities of
Q271: ability of customers to avail themselves of
Q272: Mars,Inc.uses _ technology to decorate M&Ms with
Q273: view that holds customers will abandon their
Q278: _ of online consumers say they visit
Q279: Companies that successfully employ permission marketing adhere
Q280: Individuality and interactivity are important building blocks