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    Marketing Study Set 11
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    Exam 22: Pulling It All Together: The Strategic Marketing Process
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    Increased Customer Value Achieved Through Performing Marketing Functions More Efficiently
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Increased Customer Value Achieved Through Performing Marketing Functions More Efficiently

Question 23

Question 23

Multiple Choice

increased customer value achieved through performing marketing functions more efficiently is referred to as __________.


A) points of difference
B) proficiency
C) kiatsu
D) synergy
E) competitive advantage

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