Figure 22-3 -A Recent Survey,responding Firms Reported That on Average They Used

Figure 22-3
-a recent survey,responding firms reported that on average they used eight metrics to measure their innovation.Figure 22-3 above shows that among firms that use more than three different innovation metrics,they use two different kinds-output metrics and input metrics.Which of the following is an output metric?

A) number of ideas or concepts in the pipeline
B) R&D spending as a percentage of sales
C) return on assets (ROA) in the pipeline
D) customer satisfaction with new products or services
E) number of R&D projects

Correct Answer:

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