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Information Needed in a Situation (SWOT)analysis or Step 1 of the Planning

Question 101

Multiple Choice

information needed in a situation (SWOT) analysis or Step 1 of the planning phase includes: (1) trends for industry and competitors and (2) __________.


A) projected future sales, expenses, and profits
B) market potential studies
C) positioning studies
D) market-product grids with target segments and product groupings
E) marketing mix actions

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