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Optimal Price

Question 40

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Optimal Price. Japanese Imports, Inc., recently offered rebates of $375 off the regular $25,000 price on Sayonara mini SUVs. Sales responded, rising 12% over the previous month's level.
A. Calculate the point price elasticity of demand for Sayonara vehicles.
B. If marginal cost per unit is $21,875, was the original $25,000 price optimal?

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