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Optimal Price

Question 37

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Optimal Price. Last month, Forest Lumber, Inc. reduced the average price on the eight-foot pine 2´4s by 1%. In response, sales jumped by 4%.
A. Calculate the point price elasticity of demand for eight-foot 2´4s.
B. Calculate the optimal price for eight-foot 2´4s if marginal cost is $1.50 per unit.

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