Multiple Choice
Persuasion occurring through the peripheral route is
A) likely to last a shorter time than central route persuasion.
B) integrated into existing cognitive structures.
C) used to determine if the position taken by the source has any merit.
D) involves thought and integration of the message into the individual's previously existing cognitive structures.
E) None of the above occurs through the peripheral route of persuasion.
Correct Answer:
Verified
Correct Answer:
Verified
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