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When PepsiCo Purchased Frito-Lay and Expanded Its Operations into the Snack-Food

Question 15

Multiple Choice

When PepsiCo purchased Frito-Lay and expanded its operations into the snack-food business,this was an example of which type of strategy?


A) Vertical integration
B) Concentration on a single business
C) Diversification
D) International expansion
E) Low-cost strategy

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