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When Procter & Gamble Uses the Same Distribution System to Deliver

Question 65

Multiple Choice

When Procter & Gamble uses the same distribution system to deliver its oral care products and its hair care products to drugstore chains,this is an example of:


A) synergy.
B) focused differentiation strategy.
C) diversification strategy.
D) unrelated diversification strategy.
E) differentiation strategy.

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