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Firestone Tire and Rubber Company Purchases Rubber Plantations in Africa

Question 47

Multiple Choice

Firestone Tire and Rubber Company purchases rubber plantations in Africa so that it will have a source of supply for its tire manufacturing plants in Akron,Ohio.This is an example of a ______________ strategy.


A) forward vertical integration
B) global
C) diversification
D) backward vertical integration
E) focused differentiation

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