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    Exam 22: Packaging, Point-of-Purchase Communications, and Signage
  5. Question
    An Effective On-Premise Sign Should Perform Which Function
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An Effective On-Premise Sign Should Perform Which Function

Question 69

Question 69

Multiple Choice

An effective on-premise sign should perform which function?


A) attract new customers
B) brand the retail site in consumers' minds
C) create impulse purchases
D) a and b only
E) a, b, and c

Correct Answer:

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