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    Advertising Promotion
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    Exam 19: Consumer Sales Promotion: Sampling and Couponing
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    A Promotional Device That Rewards Consumers for Purchasing the Brand
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A Promotional Device That Rewards Consumers for Purchasing the Brand

Question 46

Question 46

Multiple Choice

A promotional device that rewards consumers for purchasing the brand by providing either cents-off savings or free merchandise is known as a _____.


A) sample
B) coupon
C) voucher
D) slip
E) redeemer

Correct Answer:

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