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Capo's Is a Local Restaurant That Has Just Started to Advertise.Seventy

Question 65

Multiple Choice

Capo's is a local restaurant that has just started to advertise.Seventy percent of their target audience was exposed one or more times to their advertisements during an established time frame.Seventy (70) is the _____ for Capo's.


A) scope
B) spread
C) reach
D) frequency
E) gross rating point

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