One Issue with Marketers Sending Advertising Messages to Cell Phones

One issue with marketers sending advertising messages to cell phones is that _____.

A) interference may cause noise in the communication process
B) recipients may immediately delete the item and hold negative feelings toward the advertiser
C) clutter is already a problem with this form of marketing communication
D) this form of marketing communication results in wasted coverage
E) the target audience for this form of marketing communication is too small to be cost effective

Correct Answer:

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